Client Overview

Midvale Paper Box Co. specializes in crafting custom paper boxes, offering a wide array of packaging solutions that cater to various industries, including retail, food, and cosmetics. With a legacy built on quality, innovation, and customer satisfaction, they pride themselves on delivering bespoke packaging solutions that not only meet but exceed their clients' expectations.

The Challenge

Midvale Paper Box faced a pivotal challenge in leveraging their online presence to drive sales. In a digital marketplace where visibility equates to viability, their website was not capturing the attention of potential customers effectively. Despite offering superior, customizable packaging solutions, they struggled to rank prominently on search engines for key terms related to their products and services. This visibility gap meant missed opportunities to connect with businesses seeking high-quality, custom packaging solutions, directly impacting their sales and growth potential.

Before SEO

Our Role & Strategy

Checked the Website: Our first step was a thorough examination of Midvale Paper Box's website. We looked at every nook and cranny, assessing how it performed in Google searches. This wasn't just a quick glance; we delved deep, analyzing how the site's structure, content, and even the smallest details could be fine-tuned to shine in search engine results. It was about understanding the gap between where the site stood and the potential it had to reach the top of Google searches.

Picked the Right Keywords: With a clear understanding of the website's starting point, we moved on to keyword selection. This phase was like a matchmaking process, finding the perfect words that potential customers were typing into Google when searching for custom packaging solutions. We didn't settle for generic terms; we sought out the specific phrases and jargon that resonated with Midvale Paper Box's target audience. These chosen words became the cornerstone of our SEO strategy, carefully placed throughout the site to weave a web of relevance and discoverability.

Made the Website Better: Armed with the right keywords, our next mission was to enhance the website's appeal and usability. This meant more than just a visual makeover; we enriched the site with engaging content that told the Midvale Paper Box story, highlighted their product range, and showcased their expertise in the packaging industry. Every page, every image, and every line of text was crafted to not only attract visitors but also keep them engaged, turning casual browsers into potential customers.

Made the Website Easier to Find: To boost the website's visibility, we embarked on a digital networking spree. We reached out to authoritative sites within the packaging and design communities, securing valuable backlinks. Each backlink acted like a vote of confidence in the eyes of Google, elevating Midvale Paper Box's site in search rankings. This wasn't just about quantity; we focused on the quality of these links, ensuring they came from reputable sources that added to the site's credibility and stature.

After SEO

Technology Stack

CMS: WordPress.

SEO Tools: Google Analytics, SEMrush, Moz for tracking performance, conducting keyword research, and monitoring backlink profiles.

Conclusion

By making their website better for Google and easier for people to use, Midvale Paper Box started to get more visitors and sell more. This shows that a good website can really help a business grow