Client Overview

Architect Action Result is a creative team passionate about designing buildings that are both eye-catching and environmentally friendly. They tackle a wide range of projects, from cozy homes to expansive office spaces, always infusing their work with unique, sustainable elements.

The Challenge

Despite their innovative work, Architect Action Result was facing a big challenge online. When people searched for terms like "Best architecture near me" or "unique building designs," their website was nowhere to be found. It was as if all the incredible projects they had poured their hearts into were invisible on the web. This lack of online visibility was a major issue because most potential clients start their search for architects online. If their work didn't show up in search results, they were missing out on connecting with people who cared about sustainable and innovative design – the very people who would be most excited about their projects.

Before SEO

Our Role & Strategy

Finding the Right Keywords: We started by figuring out what words people use when they're looking for architects like them. Then, we made sure to use these words a lot on their website. This way, when people searched for those words, they'd find Architect Action Result.

Making the Website Better: We updated their website with new, interesting stuff that was easy to read and had all the right words we wanted to use. We talked about their projects, what makes them different, and why eco-friendly buildings are important.

Storytelling Makeover: Then, we got our creative hats on and gave the website a whole new vibe. We didn’t just throw in a few fancy words here and there. No, we told stories. Every project they worked on? We turned it into an epic tale of architecture meeting sustainability, making sure to weave in those magic words we found earlier. This way, anyone reading would not only get hooked but also find exactly what they were looking for.

Content Marketing and Blogging: Recognizing the power of content marketing, we launched a blog on their website. This platform allowed us to regularly publish informative and engaging articles on topics related to sustainable architecture, green building trends, and project case studies. Each piece of content was optimized for both users and search engines, incorporating keywords naturally and providing value to readers.

Link Building and Digital PR: To increase the site's domain authority, we implemented a strategic link-building campaign. We reached out to authoritative sites in the architecture and design space for guest posting opportunities and secured valuable backlinks. This not only improved their search engine rankings but also increased their visibility and credibility within the industry.

Technical SEO Enhancements: We conducted a thorough technical SEO optimization, focusing on improving site speed, mobile responsiveness, and ensuring a secure browsing experience with HTTPS. We also addressed any crawl errors and optimized the site's XML sitemap and robots.txt file to ensure search engines could easily index and understand the website's content.

After SEO

Technology Stack

Platform: Squarespace, for hosting and managing their website.

SEO Tools: Utilized tools like Google Analytics for tracking website traffic and performance, along with keyword research tools to identify the best keywords for their business.

Conclusion

Their site started ranking on Google's first page for key terms, leading to more people visiting their site.Noticed a significant increase in organic traffic and engagement on their site, translating into more potential leads and clients.